URL generator for campaigns

Campaign tagging is a system where parameters are added to a URL to track and analyse which marketing channels drive traffic.

How to campaign tag in:

• Google Analytics (UTM)
• Matomo (MTM)

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Google Analytics (UTM)

Create URLs with UTM parameters

Matomo (MTM)

Create URLs with MTM parameters

Landing page * Campaign name * Source * Medium * Term (optional) Content (optional) Generate URL

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Google Analytics (UTM)

Fill in the fields as follows:

• Landing page: Full URL (e.g. https://example.com/product)
• Source (utm_source): Where the traffic comes from (facebook, linkedin, newsletter)
• Medium (utm_medium): Type of channel (cpc, social, email, banner)
• Campaign name (utm_campaign): Campaign name (company_spring_campaign_2025)
• Content (optional) (utm_content): What distinguishes this link (banner_top, text_link)
• Term (optional) (utm_term): For paid search ads

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Matomo (MTM)

Fill in the fields above with MTM format selected. Requires the Marketing Campaigns Reporting plugin in Matomo.

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More about campaign tagging

• Campaign tagging URLs – an introduction to UTM and MTM